07-28-2008, 05:47 PM
NDTV Good Times launches on Dialog TV
India’s only lifestyle channel now available to Sri Lankan viewers
New Delhi, July 28, 2008: NDTV has entered into a distribution partnership with Dialog TV, Sri Lanka’s leading DTH service provider, for NDTV Good Times – India’s leading travel and lifestyle channel.
Commenting on the tie-up, NDTV’s Head - Distribution & Affiliate Sales, Rahul Sood said, “NDTV is very pleased to extend its partnership with Dialog TV to offer NDTV Good Times to viewers in Sri Lanka. Our English news channel NDTV 24x7 is already present on Dialog and has been well received by viewers. We are confident that NDTV Good Times will do the same with the South Asians and Indians Diasporas looking for quality English Channel to keep in touch with the changing trends.”
“NDTV Good Times will be an important source of information and recreation not only our South Asian viewers, but also appeal to everyone interested in the Asian lifestyle,” he further added.
NDTV Good Times is already present in Japan, Korea and Taiwan and will be expanding into other markets soon. With this tie up, NDTV’s global presence now extends to all key regions across the world - the UK, US, Canada, across the Middle East, South Africa, Australia-New Zealand and neighboring South Asian countries.
“We launched DTV with the promise of high quality, affordable programming to draw every segment of society,” said Mr. Nushad Perera, Chief Executive Officer, Dialog TV. “NDTV Good Times will provide the best entertainment to our viewers with programming ranging from health and holistic healing to fashion and food. We are indeed pleased that with the addition of NDTV Good Times we will be able to give them unequalled choice of programmes in the lifestyle segment.”
About NDTV Good Times:
Launched in September 2007, NDTV launched Good Times is a lifestyle channel that targets a largely cosmopolitan, socially upbeat audience who lives in style and enjoys every moment of life. The channel is currently in English and brings in world-class, aspirational lifestyle programming from health, fashion and food to travel, luxury and more. NDTV has come together with the Kingfisher Brand in a first-of-its-kind media alliance for the promotion of NDTV Good Times. The channel offers original content and its lively presentation draws viewers looking for an entertaining experience. The channel has a promising line up of shows that cover every aspect of the lifestyle genre to portray the essence of an increasingly global India.
About Dialog Television:
Dialog Television (Private) Limited, a subsidiary of Dialog Telekom PLC., operates Dialog Satellite TV, a Direct to Home (DTH) Satellite TV service. Dialog TV supports an array of international content including CNN, BBC, HBO, Cinemax, AXN, ESPN, Discovery Channel, MTV (Music Television) and Cartoon Network, in addition to a wide portfolio of Sri Lankan television channels. Since its inception about a year ago, Dialog TV has been growing from strength to strength, building a name for itself as a leading player in the market. Based on cutting edge digital broadcast infrastructure, the company’s services reach out to over 100,000 Sri Lankan homes, hotel rooms and hospitals to date.
India’s only lifestyle channel now available to Sri Lankan viewers
New Delhi, July 28, 2008: NDTV has entered into a distribution partnership with Dialog TV, Sri Lanka’s leading DTH service provider, for NDTV Good Times – India’s leading travel and lifestyle channel.
Commenting on the tie-up, NDTV’s Head - Distribution & Affiliate Sales, Rahul Sood said, “NDTV is very pleased to extend its partnership with Dialog TV to offer NDTV Good Times to viewers in Sri Lanka. Our English news channel NDTV 24x7 is already present on Dialog and has been well received by viewers. We are confident that NDTV Good Times will do the same with the South Asians and Indians Diasporas looking for quality English Channel to keep in touch with the changing trends.”
“NDTV Good Times will be an important source of information and recreation not only our South Asian viewers, but also appeal to everyone interested in the Asian lifestyle,” he further added.
NDTV Good Times is already present in Japan, Korea and Taiwan and will be expanding into other markets soon. With this tie up, NDTV’s global presence now extends to all key regions across the world - the UK, US, Canada, across the Middle East, South Africa, Australia-New Zealand and neighboring South Asian countries.
“We launched DTV with the promise of high quality, affordable programming to draw every segment of society,” said Mr. Nushad Perera, Chief Executive Officer, Dialog TV. “NDTV Good Times will provide the best entertainment to our viewers with programming ranging from health and holistic healing to fashion and food. We are indeed pleased that with the addition of NDTV Good Times we will be able to give them unequalled choice of programmes in the lifestyle segment.”
About NDTV Good Times:
Launched in September 2007, NDTV launched Good Times is a lifestyle channel that targets a largely cosmopolitan, socially upbeat audience who lives in style and enjoys every moment of life. The channel is currently in English and brings in world-class, aspirational lifestyle programming from health, fashion and food to travel, luxury and more. NDTV has come together with the Kingfisher Brand in a first-of-its-kind media alliance for the promotion of NDTV Good Times. The channel offers original content and its lively presentation draws viewers looking for an entertaining experience. The channel has a promising line up of shows that cover every aspect of the lifestyle genre to portray the essence of an increasingly global India.
About Dialog Television:
Dialog Television (Private) Limited, a subsidiary of Dialog Telekom PLC., operates Dialog Satellite TV, a Direct to Home (DTH) Satellite TV service. Dialog TV supports an array of international content including CNN, BBC, HBO, Cinemax, AXN, ESPN, Discovery Channel, MTV (Music Television) and Cartoon Network, in addition to a wide portfolio of Sri Lankan television channels. Since its inception about a year ago, Dialog TV has been growing from strength to strength, building a name for itself as a leading player in the market. Based on cutting edge digital broadcast infrastructure, the company’s services reach out to over 100,000 Sri Lankan homes, hotel rooms and hospitals to date.