10-29-2008, 11:30 PM
NEW DELHI: Direct-to-home operator Tata Sky has launched campaign ‘Sweet Aamir’ for its newly launched service, Tata Sky Plus.
Currently on air in leading channels, the commercial features its brand ambassador Aamir Khan and actress Gul Panag.
Conceptualised by Ogilvy and Mather’s creative team including Anup Chitnis, Vivek Kakkad and Nitin Pradhan, the commercial has been directed by Vinil Mathew of Footcandles Films.
The television commercial shows Aamir Khan and Gul Panag as husband and wife. The husband tries to help his wife in more than one way to appease her so that he can watch the live telecast of a cricket match. After washing dishes and drying clothes, he is all set to even make a cup of tea for her after coming home from work. However his wife reminds him that with the new Tata Sky Plus it’s possible for him to watch the match and simultaneously record her favourite soap. Thrilled, he jumps on the sofa to watch television and promptly tells his wife to make tea.
The product will also be promoted through print, out of media and internet. Tata Sky has launched a new website, http://www.tataskyplus.com.
Source:
http://www.indiantelevision.com/mam/head...tmam77.php
Currently on air in leading channels, the commercial features its brand ambassador Aamir Khan and actress Gul Panag.
Conceptualised by Ogilvy and Mather’s creative team including Anup Chitnis, Vivek Kakkad and Nitin Pradhan, the commercial has been directed by Vinil Mathew of Footcandles Films.
The television commercial shows Aamir Khan and Gul Panag as husband and wife. The husband tries to help his wife in more than one way to appease her so that he can watch the live telecast of a cricket match. After washing dishes and drying clothes, he is all set to even make a cup of tea for her after coming home from work. However his wife reminds him that with the new Tata Sky Plus it’s possible for him to watch the match and simultaneously record her favourite soap. Thrilled, he jumps on the sofa to watch television and promptly tells his wife to make tea.
The product will also be promoted through print, out of media and internet. Tata Sky has launched a new website, http://www.tataskyplus.com.
Source:
http://www.indiantelevision.com/mam/head...tmam77.php
