DTH players to gain from cable war: Report

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DTH players to gain from cable war: Report
September 1, 2008

The direct-to-home (DTH) operators are set to capture 72 per cent of the 25 million new subscribers in the next three years through intense competition between the cable and DTH firms, says the latest report from international media research firm Media Partners Asia (MPA).

These new consumers will have access to digital pay television service, either DTH or cable, the report adds. Currently, there are about 80 million cable homes in the country with most subscribers receiving analogue cable transmission with poor video and audio quality. By 2010, the digital subscribers are likely to corner nearly 25 per cent of the overall cable market, up nearly three times from the existing 8 per cent.

According to the report, of the 25 million new subscribers added till December 2010, there will be about 18 million DTH subscribers, up nearly three times from 6.3 million subscribers in the current month, while a total of 7.2 million digital cable subscribers will be added by the cable firms, a six-fold increase from the existing 1.2 million.

The report is also significant because it shows the intensifying competition in the DTH space specially after the commercial launch of of Big TV, the DTH service of the Reliance ADA group. While Big TV is looking at capturing 40 per cent of the new DTH subscribers that are likely to be added in the next 12-18 months, Dish TV, currently the largest DTH firm, is expecting to add another 2 million-plus subscribers till March 2009 to take its tally in excess of 5 million. Currently, there are four private DTH operators in the market and two more waiting to launch their services by the year-end.

Experts say digitalisation of cable services, either through DTH or digital cable service will help in increasing the average revenue per user (ARPU) because digital subscribers are accounted for by the subscriber management services of both DTH and the cable companies.

Currently, while the cable ARPU are hovering around Rs 160 per month, its about Rs 170-180 for the DTH firms. “With more digital subscribers joining in, the ARPU of both cable and DTH firms is bound to increase by 25-30 per cent in the next three years,” says an expert.

http://www.business-standard.com/india/s...ono=333120

[Dish]

Well DTH is going popular now a days and within next 2 years DTH will change the Indian viewer's choice with more channels ar better quality.

[ANANT GUPTA]

Popularity wise one can say that -
1. Direct To Home.
2. Conditional Access System with set top box through cable operater. Currently in South Delhi, South Mumbai, South Kolkata, Chennai.
3. Cable without set top box (very outdated).
Conditional Access System can take number 1 spot if it is implemented throught India. As i feel that Conditional Access System has more advantages than Direct To Home.

[roh_style]

East or West, DTH is the best, except when it comes to adding chs. In this front, cable is much fast and better...!!

[Dish]

Yes but Cable opertors add new channel and remove exciting. ALso we should forgot to watch last few channels because of bad quality.