DTH viewers spend more time in front of television

[alpeshpatelk]

NEW DELHI: Digital TV viewers are spending more time in front of the TV as compared to analogue viewers. Digital viewers include direct-to-home (DTH) viewers as well as households that get cable through a set-top box (CAS). As per the latest analysis by TAM India, digital consumers not only watch more television but also access larger number of channels in that span of time.

While analogue cable households spend 150 minutes per day, digital TV households watch television for at least 186 minutes per day. Thanks to larger bandwidth, digital cable TV homes devote that time to watch 43 channels as compared to 30 channels on analogue cable. TAM would start rating digital screens from this week.

The rating agency conducted a two-phase study spanning April 2006 to 2007-end and sampled 14 states covering 69,265 homes.

The number of paid DTH homes currently are estimated to about 6.5 million and number of cable set-top box homes is estimated to be 1.3 million. Interestingly, digital entertainment’s penetration has been three times higher in rural homes than urban homes, as per TAM’s analysis. Digital entertainment through cable and DTH reached 6 million households in rural areas as compared to 1.8 million urban homes. Also Maharashtra, Madhya Pradesh and Rajasthan are the top three states that house the largest number of DTH homes.
While DTH and digital cable are head-to-head across SEC A B C , that DTH has scored in numbers over digital cable in rural areas. While in urban areas, analogue cable homes are shifting to DTH, it’s terrestrial homes (which use an antenna for receiving TV signals) are opting for the service in rural areas. Talking about DTH growth drivers, TAM, in its analysis, said that besides clarity of picture and more channels, it’s also the easy one-time payment that has triggered cable homes to shift to DTH.

DTH providers like Dish TV are offering one-time payment options for the entire year. Besides DTH and digital cable, TAM will also start rating internet protocol television (IPTV) also.

The rating agency is also testing a model to rate content viewing habits on mobile television.

source : http://economictimes.indiatimes.com/News...423475.cms

[Dish]

Well it already ins GC.

Read my answers:
Yes you are right!
Most of DTH viewers spend time to do channel scan and other things to check new channel or porblems

[alpeshpatelk]

In gujarat we have low number of dth connection and cable sucess.but i sure end of these year gujarat have lot's of dth connetion.

[Dish]

Well Gujarat have almost 50 to 60% DTH connection, Highest ration in country. I just tell you travel on NH8 from A'bad to Surat, you will see most of Dhaba wala using DTH connection.

[alpeshpatelk]

well main city in gujarat have dth connection but not in full phaze .In gujarat have lot's of village and in village like saurastra,north gujarat They have less connection or none.

[Dish]

Well in South Gujarat DTH is rule here and cable opertors drop the price from 280 Rs to 180 Rs. But people go for DTH.

[ANANT GUPTA]

According to me DTH is getting more popular than cable. Through DTH one can get clear picture, clear sound. Who will like to go to the old methord of watching TV channels through cable. Picture quqality, Sound quality is average. Moreover in DTH one gets many more advanced, interactive features through set top boxes which one may not get in CAS.