India–Australia series: Neo Cricket is No. 1

[ajuravi]

Televisionpoint.com Correspondent | Mumbai
Over the last few weeks, the amount of newsprint and airtime that the Indian media has dedicated to tracking and dissecting every shred of news connected to the India–Australia series is mind boggling.

Neo Cricket, the cricket centric channel, has achieved the number one position amongst all channels in India, according to latest data released by TAM Peoplemeter. The channel from Neo Sports Broadcast has had a fantastic run with the India–Australia series and its ratings for the week have been higher than all other channels.

In the face of channel fragmentation, Neo Cricket has continued to win eyeballs with quality cricket. As per TAM Peoplemeter System, across all-India 15-years-plus males in cable & satellite households for the period between October 26 and November 1, Neo Cricket has delivered 202 GRPs, leading second place to Star Plus by over 25 per cent.

Abhishek Verma, head, marketing and communications, Neo Sports Broadcast, says, "Neo Cricket is available across all major MSOs and most DTH operators and reaches more than 80 per cent of cable and satellite homes. It has the highest reach among all sports channels."

Verma continues, "We are delighted with these numbers, the channel has always believed that good cricket is the best medium for advertisers and with the England Tour coming up on our channel, the results can only get bigger and better."

The series had eight sponsors - Airtel, Royal Bank of Scotland (RBS), Toyota, Perfetti, Hero Honda, HDFC Standard Life, Pidilite and Nivea. All the top 100 advertisers across diverse categories like FMCG, telecom, consumer durables, financial services have advertised in the past on the channel
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