Quote:It takes a Khan to take on a Khan, or at least that�s what DTH operator Tata Sky�s strategy appears to be. Tata Sky on Thursday announced that it has signed on actor Aamir Khan as a brand ambassador. Rival Dish TV has Shah Rukh Khan as its brand ambassador.
According to Vikram Kaushik, CEO & Managing Director, Tata Sky, �Aamir makes a perfect fit with the Tata Sky brand values of trust, high-quality entertainment and innovation. As our brand ambassador, he will be instrumental in communicating the benefits of Tata Sky to consumers across the country.
Aamir Khan will feature across all Tata Sky brand and product communication including advertisements on TV, print, outdoor, radio and other media. Vikram Mehra, Chief Marketing Officer, said that contrary to popular perception actor Hrithik Roshan was not the brand ambassador earlier but was used only in a commercial. �Now Aamir Khan will be the public face of the company,� he said.
Tata Sky, a joint venture between the Tata group and Star, crossed the two million connections mark in a period of 20 months, says the release. The company will also be launching its high-end personal video recorder (PVR) later this year.[align=justify]
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