RCom appoints Sanjay Behl as CEO for firm's DTH, IPTV operations

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Anil Ambani-led Reliance Communications said it has appointed Sanjay Behl as the Chief Executive Officer for the company's DTH and IPTV operations.

Behl was elevated from the post of Group Head, Brand and Marketing Operations, in the Anil Dhirubhai Ambani Group (ADAG) company.

"He will continue to hold his current responsibilities where he was a key marketing resource for Reliance ADAG, overseeing corporate architecture," a company statement said.

Behl's appointment at the helm of BIG TV comes at a time when the DTH operator is looking at doubling its subscriber base within the next one year to three million.

"It is also planning to double its channel bouquet from the current 200 to 400 channels and with Sanjay in the lead role, BIG TV will soon reach greater heights in terms of content and competition," it said.

Prior to joining Reliance Communications in August 2005, Behl was Head of Marketing for Nokia's India operations.