Sahara One to revamp with three new shows

[rahulmg]

MUMBAI: Sahara One, the flagship channel from the Sahara stable, is set to go in for a revamp in the next two months.

As part of this renewed thrust, Sahara One is planning to launch three fiction shows in the weekday prime slot. “We are planning to revamp the entire programming of the channel,” said Sahara One business head Nilanjana Purkayastha. The move assumes significance with the general entertainment channel (GEC) turf getting tougher as new players are posing stiff competition to the established ones.

The channel intends to increase its audience base by tapping the youth as well through the new offerings.

Besides, the channel is also launching a dance-based reality show Saas V/S Bahu which will kick off on 25 August. Airing from Monday to Thursday, the show is produced by Swastik Pictures. It will see 30 on-screen Saas Bahu competing and proving their mettle in dance competition.


“Saas V/S Bahu is a stepping stone for our new offerings,” added Purkayastha who is also incharge of the channel's programming
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[mj786]

what ever they do.. they wont get their lost TRPs back.. they were doing wonderful when they were FTA and part of Dishtv.. then suddenly dont konw what happend to them they bagged India England matches and turned pay.. then it took nearly 1 year for them to get on Dishtv and by then most of the lost interest in that channel as sony and star were added.