Sun Direct TV to invest Rs 150 crore for expansion

[sathish456]

Quote:

As part of its strategy to achieve a pan-India presence, Direct-to-Home (DTH) service provider Sun Direct TV Pvt Ltd plans to pump in about Rs. 150 crore for marketing this fiscal.

Sun Direct, which already enjoys subscriber base of 1.3 million, hopes to mark its presence across the country by the end of October this year.

Launched in January 2008, Sun Direct presently offers DTH services in Tamil Nadu, Karnataka, Kerala and Andhra Pradesh. Now, it has firmed up plans to expand its services across India in a phased manner.

"We are going to launch over services in Hindi speaking belt within next 15 to 20 days. In fact, Sun Direct will be expanding its presence in three phases," said Tony D’Silva, chief operating officer, Sun Direct, which is a 80:20 joint venture between the Kalanidhi Maran family and the Astro Group of Malaysia.

In the first phase, Sun Direct will select sample states from Eastern, Western and Northern parts of the country for roll out of its DTH services and gradually expand its presence in all the states of the country.

"As part of the expansion plans, the company expects to invest around Rs. 150 crore for marketing," he added.

Claiming that Sun Direct is the fastest growing DTH provider in the country, D'Silva said that the company aims to have a subscriber base of 3 million by the end of fiscal 2008-09. In order to achieve pan-India presence, Sun is now strengthening its distribution infrastructure across India.

"The company does not subsidise content but it provides Set-top box free of cost and we will continue to do that," he added. Sun Direct also has plans to launch High-definition TV (HDTV).

Business Standard

[Dish]

That means we would see Sun DTH nationwide by this month and people can expect new channels too.

[vln_arun]

@ dish.
Have u deleted my post.
Sorry.I posted the same news at 9:37 am.But sathish posted the same news by 9:36 am.

[Dish]

(09-03-2008 10:19 AM)vln_arun Wrote:  @ dish.
Have u deleted my post.
Sorry.I posted the same news at 9:37 am.But sathish posted the same news by 9:36 am.

Yes I did since it already there.

[vln_arun]

ok.I didn't noticed it.After i posted the news i found the same article.So i don't know how to delete.Its good that u deleted it.

Any how its good news for sun direct customers.Lets see what are all the changes that r gonna come.Before october they assured that they r gonna launch through out India.

[Dish]

Yes and I would looking for some new channels in Sun DTH.

[mj786]

But i doubht they can match the other 3 DTH in packaging and prices of full bouquets........ they are best suited for their 75rs pack in south .. I had full confidence in them that they will be cheap but the way they made the packages recently it is too costly to subscribe.

[Dish]

Yes they need to change price of Add on Packs.