Sun DTH arm garners 1 m subscribers in 200 days

[sathish456]

Quote:

Sun Direct TV Private Ltd, a direct to home (DTH) arm of the Sun TV Network, has announced on Monday that it has mopped up nearly one million subscribers in just 200 days of its operations. The one million subscriber-base come from only four southern states of Tamil Nadu, Karnataka, Andhra Pradesh and Kerala and the Union Territory of Puducherry.

On the eve of this milestone, Sun Direct launched 14 add-on packages ranging from as low as of Rs 10 to Rs 140 packges to suit every pocket in a ‘Pay for what you watch’ concept for the way first time in Indian DTH scenario, Sun TV said in a release here on Monday.

Some of the other firsts include four regional basic tiers consisting of over 100 plus channels specific to each southern state (basics of Tamil, Telugu, Kannada and Kerala) at the rate of Rs 75 per month with the consumer premises equipment (set top box, dish, LNB) being given free for viewing. Sun Direct DTH is also the first platform in India which provides with the latest MPEG 4 technology.

Sun Direct also provides in addition to regular audio/video outputs, digital optical audio outputs for crystal clear audio quality and component video output to get the best picture quality for plasma, LCD and other high-end televisions.

The company will be soon spreading its wings across the country, the press release said.

The Financial Express

[dsrscore1]

Well they should immediately go for nationwide launch and come up with ESPN- Star Package to make a good impact in the industry. Waiting for their nationwide launch. If they can pick 1 million in these four states, then they can do wonders after they go nationwide.

[bhavan]

Well done SUN DIRECT.

Hope, they will add sports pack soon.

[sukesh]

not only in india for nri indians can wathi in gcc countres its good for nri indians good
here in gcc tata sky is 20% so sun dth will get 40% here keep it up sun networks

[sathish456]

According to one of the sources which i got my colleague that Sun Direct is ready to launch all over India & the Open TV software will be released in August.

[mj786]

dsrscore1 Wrote:Well they should immediately go for nationwide launch and come up with ESPN- Star Package to make a good impact in the industry. Waiting for their nationwide launch. If they can pick 1 million in these four states, then they can do wonders after they go nationwide.

They are coming all over india in 1 or 2 months .. That is confirmed.could be by august 15.. will keep updated.

[articles2u]

If they provide cheap package with good pay channel and sports channel, SUN DTH No 1 DTH service in India. In my area more and more people want to buy SUN DTH.

[venkatpathy03]

which is your area

[Pratik]

Hi venkatpathy03

Area of articles2u is kokkada define in his profile.

[venkatpathy03]

i dont know where is kokkada