Tata Nano, Bajaj Pulsar car and bike of the year

[mayank.dixit]

India's indigenous people's car, the Tata Nano, is the 2009 Economic Times ZigWheels Car of the Year. Facing competition from other spanking new and larger cars (including the Mahindra Xylo, Fiat Grande Punto, Toyota Fortuner and the Mercedes-Benz E-class), the Tata Nano came out on top not only for its revolutionary rethinking of design, but also for its relevance to India.

The recently launched Bajaj Pulsar 135LS has been adjudged the 2009 ET-ZigWheels Bike of the Year. The Pulsar scored massively, thanks to its marriage of practicality, ease of use and the new sport-light class it attempts to establish by offering all the fun that motorcycles stand for.

The Mahindra Xylo took the MPV of the Year Award, while the ET-ZigWheels Car Maker of the Year Award 2009 went to Tata Motors, which displayed resilience and dedication to not just getting the Tata Nano project shifted and underway at a makeshift facility but the firm also kept plugging away with a host of initiatives.

Hero Honda was adjudged the Bike Maker of the Year even though it had just one new launch to its name in the year under review. For a company setting the pace in absolute numbers produced and sold, it could be very easy to take the eye off the big ball but Hero Honda remained on song.

ZigWheels also made use of the wide variety of media under the Times Group to ensure opinions regarding the awards came from and reached the largest possible audience base. The ZigWheels.com Viewers Choice opinion poll garnered massive response, and the reader-surfers adjudged the Tata Nano as their favourite car. The Viewers Choice Bike of the Year award went to the handsome Royal Enfield Bullet Classic.

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