Videocon appoints Publicis Ambience for DTH venture

[invisiblebond]

Videocon appoints Publicis Ambience for DTH venture

Quote:In an multi-agency pitch, Videocon group has appointed Publicis Ambience as the communication agency for its upcoming DTH venture. The size of the account is Rs 8 crore.

The Videocon group would launch its DTH offering, which is called Videocon D2H+, under its media arm, Bharat Business Channel (BBCL).

Anirudhha Banerjee, president and chief operating officer, Publicis Ambience, says, "We managed to give the client clarity in our strategy and creative, which helped us win."

Publicis Ambience manages some of India's leading clients like Citibank, Marico, Sansui, Kinetic, Lakme, Westside, Autocop, Nerolac, Godrej Sara Lee, Tata Indicom, Diageo.

http://www.televisionpoint.com/news2008/...1213944631

[sakthiman]

good news